How Important are App Updates?

An In-Depth Look at Clerk's Latest Product Improvements and How to Stay Up-to-Date

Image placeholder
Jill Berkowitz Feb 27, 2023

We all know it’s important to keep your tech up-to-date. But why should tech companies keep releasing new updates?

Software updates do include bug fixes and new features, but they also serve a much larger purpose - technology companies ensure that their products are working optimally, improve the customer experience, and keep the product(s) relevant. Additionally, the tech industry is constantly evolving, so companies have no choice but to keep up, and in fact, often try to stay ahead of the curve. It’s all about customer experience, maintaining relevance, and staying on top of the competition.

Here’s why it’s important for tech companies to regularly release product updates.

Why it’s Important for Tech Companies to Release Updates

Security: When companies keep their software up-to-date, they’re ultimately helping you keep your personal information and devices safe. These updates often include fixes for any potential security threats, making it harder for hackers or harmful software to access your device. It is important to protect yourself, your passwords, and data.

Performance Improvements: Regular updates help the products run faster, smoother, and more efficiently. This is important because a better user experience leads to increased productivity. The ability to complete tasks quickly and efficiently, allows you to get more done. Customers prefer products that are stable and reliable, reducing the likelihood of contacting customer support for assistance with troubleshooting.

Bug Fixes: Releasing updates to fix existing bugs is crucial for ensuring the smooth and reliable performance of the device and software. Bugs are a normal part of the software development process, but if left unfixed, they can cause problems such as crashes, freezes, and other issues that can negatively impact your experience. Tech companies fix the bugs to improve product performance and to maintain their reputation for quality control, which leads to customer satisfaction.

New Features: ​​Companies, like Clerk, that are innovators and leaders in their industry, work hard to improve their offerings and add new capabilities to products and services. These features help to keep you engaged and satisfied and often attract new customers who are looking for the latest technology. Releases can drive sales and increase revenue, especially when customers are willing to pay for the latest or best on the market.

User Feedback: It is important to identify areas for improvement and gather insight into the needs and expectations of users. Incorporating these suggestions ensures that the end product creates a better user experience. Feedback guides companies in addressing specific issues and enhancing functionality.

How to Know When & Where Tech Companies Release Updates

Anyone using software wants to be aware of a company’s updates. Keeping up with release notes helps improve your experience, address bugs, and improves security and compatibility concerns. Here are some of the best sources for up-to-date information on company releases.

Company website: Most companies will announce any updates on their official website. Sometimes this can be found in a news, support, or release section. This is a reliable source to check for product developments.

Newsletters: Most tech companies have a newsletter that they send to subscribers, providing them with information on new releases, updates, and other news. If you sign up for the newsletter, you’ll receive the latest information directly in your inbox at regular intervals.

Social Media: Many companies have social media accounts on platforms like Twitter, Facebook, LinkedIn, Instagram, and YouTube. By following these accounts, you’ll be able to stay current on any new releases or updates.

Events: Attending industry events and conferences can give you an opportunity to find out what tech companies are working on and what new releases are on the way. It’s also a great way to network with others who may have similar interests or suggestions on how to stay informed.

Thought Leaders: Following tech influencers and thought leaders on social media can provide you with insights and opinions about new releases and updates from tech companies. These individuals often have insider knowledge and can provide you with a more in-depth understanding of what’s happening in the tech world.

Blogs: There are many blogs and forums dedicated to tech company news, reviews, and discussions. Keeping an eye on these sites can give you a good idea of when to stay tuned and what’s on the horizon for a company.

How Clerk’s Automatic Updates Improve Performance

Have you ever suddenly noticed your phone starting to act a bit strange? For instance, apps were crashing, notifications weren’t coming through, and battery life was draining much faster than before?

You likely discovered that the culprit was the outdated apps. Oops! Guess you shouldn’t have ignored those notifications!

And then what happened once you made the switch to apps that automatically updated? Your phone magically started running at peak performance and gone were the days of forgetting to update everything manually.

Clearly automatic updates are the way to go. Clerk pushes updates daily, without needing you to intervene. The app updates itself in the background. Your work isn’t interrupted.

Imagine if your car automatically changed the oil and inflated the tires without you having to do anything. This is essentially how Clerk runs, and in the process, saves you time and effort, amongst many other benefits.

  • Clerk’s software is secure. As technology evolves, hackers come up with new ways to get into systems, so it is important to ensure that your software is always up to date and protected from security breaches.
  • Clerk is always running at its best. New updates often come with bug fixes and enhancements for your experience, so by automatically updating, you are always getting the latest and greatest features.
  • Clerk’s updates happen behind the scenes - you’ll never notice an interruption to your work flow. The app is always up to date without you having to do anything.

A Closer Look at Clerk’s Releases

Clerk developers and engineers are always hard at work creating new features and improving existing ones to stay ahead of the game. Read on to discover some of our latest and greatest releases for our app. The full list can be found here.

  • Managing your Clerk Account is simple. You can upgrade your account and purchase additional phone numbers directly through Clerk, without having to contact support. This means you can enjoy the convenience of managing everything in one place. Simply log in to your account and make the changes you need.
  • You can easily collaborate and reference your conversations with a more permanent record. You can select one or several inboxes and download all the conversations. Clerk generates a CSV file to make it even easier for you to access and use.
  • Stay on top of your team’s communication with the Real-Time Typing Indicator. You’ll know when someone is typing in the same conversation, making collaboration more seamless and keeping everyone in sync.
  • Clerk’s AI Autocomplete reads your previous input. Simply click the “brain” icon and let the tool suggest words and phrases to save you time.
  • You can streamline your team’s organization with Clerk’s Member Panel, the ultimate tool for easily managing roles and assigning phone numbers / inboxes. You’re also able to add or remove members with just a few clicks.
  • Workflows are automated multi-step tasks or processes. Clerk gives you the power to create custom automated replies, making even complex tasks seem effortless. Additionally, you can assign workflows to each inbox, giving you control over how your team operates.

Our Commitment to Innovation

Clerk is committed to providing the best possible experience for our customers. That’s why we are constantly staying ahead of the curve by regularly improving our products. We place emphasis on security, performance, and user experience when developing new features and updates.

At Clerk, we keep customers engaged by providing reliable and efficient products. Our products help you consolidate communication through platforms like Slack and Microsoft Teams, so we make sure our products are always performing as expected, and then some.

Want to learn more about our latest and greatest releases? Book a demo today to get started for free.