Klaviyo is a brilliant platform. More than just an email marketing solution, Klaviyo supports promotional SMS, and web push notification campaigns. Plus, it’s packed with intuitive AI features that can help you scale and optimize your marketing strategy. But for some companies, Klaviyo alternatives will still offer a better overall experience.
Despite all its benefits, Klaviyo still has some downsides, from expensive plans that increased in price in 2024, to a complex interface that can be difficult for beginners to master. Beyond that, Klaviyo’s customer service strategy is far from world leading.
If you think it might be the right time to shake up your marketing strategy with a new platform for email and SMS, we’re here to help. We’ve reviewed dozens of the top Klaviyo competitors, to bring you this easy guide to choosing your new tech.
In this article:
Reasons to Consider a Klaviyo Alternative
For some companies, Klaviyo will be the best email and SMS marketing platform around. It definitely has a great reputation among ecommerce companies. On the Shopify app store, for instance, the platform has a rating of 4.5 out of 5 stars.
But there are a few reasons why considering alternatives to Klaviyo might make sense. First, Klaviyo is expensive. If you’re looking for email and SMS services for small businesses with a limited budget, Klaviyo probably isn’t the best pick. That’s particularly true now that the company has changed its pricing structure to charge companies based on “list size” rather than messages sent.
If you’re using Klaviyo as your mass texting software too, there are extra charges to consider, and prices can increase if you have a global contact list.
Looking for a Klaviyo alternative that's affordable, user-friendly, and packed with powerful features?
Aside from the pricing, other reasons to consider Klaviyo alternatives include:
- Limited SMS functionality: Although Klaviyo supports SMS, you can only send messages in the US, Canada, UK, Australia, and New Zealand. Alternative platforms like Slicktext and Clerk Chat, offer better global reach and support for more contacts.
- The learning curve: Klaviyo has a reputation for being challenging to configure and use. There are a lot of features that you’ll need to get your head around, and it can be difficult to train team members to use the system effectively.
- Omnichannel issues: Although Klaviyo supports email, SMS, and web push notifications, it doesn’t offer support for things like business voice (like many Google Voice alternatives), or social media. There are platforms out there with more omnichannel features.
- Poor customer support: Negative reviews about Klaviyo often mention poor customer support and very little guidance during the onboarding process. You even only get 60 days of email support included on the free plan before you have to pay for help.
What to Look for in Alternatives to Klaviyo
Ultimately, what you look for in the top Klaviyo alternatives will depend on your specific business goals and needs. The chances are you’ll want a platform that shares similar benefits to Klaviyo, but side-steps some of its biggest downsides. Here are some of the things we recommend reviewing when you’re sorting through your options.
- Key features: The best alternatives to a platform like Klaviyo should still include critical features, like segmentation for organizing your email and text leads into groups, campaign templates, automated workflows, and reporting tools.
- Omnichannel capabilities: Since Klaviyo supports multiple communication channels, it’s worth looking for a similar platform that also enables access to email, an SMS blasting service, push notifications, voice calling, and more.
- AI capabilities: The AI features on Klaviyo really help to make the platform stand out. Make sure any alternative you choose still allows you to take full advantage of a conversational AI strategy, with bots, automated messaging, and AI analytics.
- Ease of use: Since Klaviyo can be difficult to use, consider looking for a platform that’s a little more intuitive and user-friendly. Look for solutions that won’t require you to spend months training your team on how to use new features.
- Customer support: Klaviyo’s customer support is severely lacking. We recommend looking for an alternative with a good reputation for prompt, helpful support services, and excellent onboarding experiences.
- Value for money: The amount you spend on any Klaviyo alternative will vary depending on your business size and the features you need. However, there are a lot of cheaper options out there that deliver better value for money.
The Top Klaviyo Alternatives: 11 Great Picks
We chose the following Klaviyo alternatives based on all of the key considerations mentioned above, as well as insights from user reviews. We tried to include something for everyone, from small businesses to large enterprises in every industry, and companies focusing on SMS, email, and beyond. Let’s dive in.
1. Clerk Chat: The Best Klaviyo Alternative for SMS
User Rating: 4.9 out of 5 stars on TrustPilot
If you’ve been looking into the benefits of SMS vs email for marketing and customer communications and you’ve decided texting is the way to go, Clerk Chat could be the perfect platform. Although Clerk Chat doesn’t offer email marketing services, it does deliver the best SMS marketing solutions around, as well as access to various omnichannel communication strategies.
Through Clerk Chat’s integrations with various business tools you can communicate with customers through video conferencing on tools like Microsoft Teams, voice (through bring your own carrier solutions), and instant messaging apps.
Plus, Clerk Chat is brimming with amazing features for business leaders, from AI agents to templates for SMS communication, contact segmentation features, advanced automation out-of-office or round robin workflows, and so much more. As you’ll see in this Clerk Chat vs Klaviyo comparison, Clerk Chat actually delivers a lot more functionality for a fraction of the price you’ll pay for Klaviyo.
Key Features
- SMS and MMS
- Mass texting and two-way texting
- Omnichannel communication through integrations
- Contact segmentation and personalization
- Advanced automated workflows
- Integrated AI
- Robust reporting and analytics
- Shared inbox
- End-to-end security
Pricing
Clerk Chat is far less expensive than Klaviyo, with a free trial that supports up to 100 messages. Paid plans with access to unlimited messages and all of the advantage features in the platform start from as little as $9.99 per month.
| Pros | Cons |
|---|---|
| • Extensive SMS features | • No dedicated email marketing tools |
| • Omnichannel capabilities through robust integrations. | • Limited free plan |
| • Automated 10DLC registration | |
| • Easy-to-use interface with templates and drag-and-drop workflows | |
| • AI-powered assistant and analytics | |
| • Affordable pricing | |
| • Global reach |
2. Omnisend: Best Alternative for Ecommerce Brands
User Rating: 4.2 out of 5 stars on Trustpilot
Omnisend is similar to Klaviyo in a lot of ways. It makes it easy to create branded emails and comprehensive campaigns from a single platform. You can reach customers with abandoned cart messages instantly and engage with them across multiple channels too – including SMS.
Omnisend is a particularly strong option among Klaviyo alternatives for companies in search of an email and SMS service for ecommerce. It integrates easily with platforms like Shopify, and even comes with access to extra tools for building popups, signup forms, and landing pages.
Plus, you get access to customer segmentation tools, A/B testing solutions, and integrations with hundreds of other business apps. Compared to some competitors, however, Omnisend is still a little expensive, and has a slight learning curve for beginners.
Key Features
- Pop-ups and landing pages
- Customer segmentation
- Email and SMS marketing
- Reporting tools
- Push notifications
- Advanced A/B testing
Pricing
There’s a handy free plan available for Omnisend that supports up to 250 contacts, 500 emails, and 500 web notifications per month. Paid plans start at $16 per month for up to 500 contacts and 6,000 emails, as well as unlimited web push notifications. However, you do need to pay for your SMS credits separately on this platform.
| Pros | Cons |
|---|---|
| • Easy migration from Klaviyo | • Slight learning curve for some users |
| • Convenient integrations with major ecommerce platforms | • SMS credits cost extra |
| • Lots of tools for building landing pages and popups | |
| • Excellent real-time segment updates | |
| • Great A/B testing tools |
3. TextMagic: Best SMS Solution for Smaller Businesses
User Rating: 4.2 out of 5 stars on TrustPilot
Clerk Chat is definitely the more scalable and feature-rich automated messaging service for companies investing in SMS marketing. However, TextMagic might be a good option for smaller businesses with limited needs.
It’s a very user-friendly and flexible tool, with dozens of features for A2P messaging, conversational two-way SMS, and customer segmentation. Unlike some alternatives to Klaviyo, TextMagic focuses primarily on SMS for retail and ecommerce companies – so you won’t have a lot of omnichannel communication options. However, you can schedule messages and use group messaging features too.
The pricing model is also pay-as-you-go, so you don’t have to worry as much about unexpected “extra expenses” for features you’re not actually using. Plus, TextMagic has a good reputation for delivering excellent customer service and support.
Key Features
- SMS mass texting
- Text messaging scheduling
- Integrated compliance and security features
- Basic reporting and analytics
- 10DLC registration support
- Integrations with various business tools
Pricing
Basic plans for TextMagic start at $24.50 per month, with support for unlimited users and credit that never expires. However, you still need to pay an extra 4 cents per text for every message you send over your plan limit (starting at 500 texts per month).
| Pros | Cons |
|---|---|
| • Easy to use for beginners | • No omnichannel capabilities |
| • Convenient text scheduling capabilities | • Basic reporting tools |
| • Predictable pay-as-you-go pricing | • No advanced AI features |
| • Integrations with various business apps | |
| • Excellent customer support | |
| • Reliable deliverability rates |
4. MailChimp: Best Email Alternative for Small Businesses
User rating: 4.3 out of 5 stars on G2
Mailchimp is one of the most popular email marketing platforms, ideal for people in search of ease-of-use and scalability. Although MailChimp supports both email and SMS, like Klaviyo, its SMS capabilities are somewhat limited. Plus, you’ll need to pay extra for all of the promotional and transactional text messages you want to send.
On the plus side, MailChimp is great with email marketing, with lots of pre-built workflows for businesses to explore and professional-looking templates. You also get a handy drag-and-drop editor that makes it easy to add your own branded elements into the mix.
While Klaviyo offers more advanced features, MailChimp still has some great “bonus” tools, like AI systems that can help you to create more compelling email messages. You’ll also be able to take advantage of great analytical tools and audience segmentation capabilities.
Key Features
- Email and SMS marketing workflows
- Drag-and-drop template builder
- Automated workflows
- Analytics and reporting
- A/B testing
- Integrations with dozens of business tools
- Audience segmentation
- AI content generator
Pricing
MailChimp is a lot cheaper than Klaviyo, with a free plan for an individual user that supports up to 1,000 email messages and 500 contacts. Premium plans start at $13 per month for three seats, a higher sending limit and 500 contacts. SMS credits are charged separately.
| Pros | Cons |
|---|---|
| • Very user-friendly interface | • Charges for email duplicates |
| • Great design for small businesses | • Limited options for advanced automation |
| • Simple template customization | |
| • Automated workflows | |
| • Affordable pricing | |
| • Multichannel marketing with SMS |
5. Brevo: Best Marketing Suite Alternative
User Rating: 4.5 out of 5 stars on G2
If you’re looking to go beyond email marketing with conversational messaging, SMS, and more, then Brevo could be one of the best Klaviyo alternatives for you. This platform is brilliant for nurturing customer relationships across multiple platforms. You can even set up automated transactional SMS campaigns to keep your audience informed wherever they are.
Brevo is also much easier to use than Klaviyo, with a drag-and-drop editor for email templates and campaigns, as well as AI-enhanced segmentation tools. Plus, the platform connects seamlessly with over 150 apps and software solutions.
The AI-powered content creation tools are definitely handy too, if you’re looking for a little extra inspiration when building campaigns. On top of that, Brevo’s AI features can also help you surface extra insights from your analytics and reports.
Key Features
- SMS and email marketing
- Workflow automation builder
- Smart audience segmentation
- Integrations with hundreds of tools
- Integrated CRM for contact management
- AI-powered tools
Pricing
Brevo offers a free plan with a 300 message per day sending limit (not including SMS). Paid plans start at $9 per month for unlimited messages and up to 5,000 contacts. You will need a Business plan starting at $18 per month for access to A/B testing, however.
| Pros | Cons |
|---|---|
| • Email, SMS, and WhatsApp marketing | • WhatsApp and SMS costs extra |
| • AI content creation tools | • Advanced features are restricted to more expensive plans |
| • Intuitive analytics and reports | |
| • Transactional emails in all plans | |
| • Convenient drag-and-drop email builder | |
| • Easy to use interface |
6. ActiveCampaign: Ideal for Email Automation
User rating: 4.5 out of 5 stars on G2
If you’re looking to automate marketing and customer service with robust workflows and auto reply for text messages, ActiveCampaign is a good choice. This platform makes it easy to create and send personalized email and SMS messages to customers and supports social media marketing too.
With more than 900 integration options to choose from, and intelligent tools for conversational AI in customer service, you’ll be able to streamline your business operations in no time.
One of the great things that sets ActiveCampaign apart from other Klaviyo alternatives is how easy it is to create customized workflows. The software can even track the behavior of customers on your ecommerce store and initiate messages directly. Plus, ActiveCampaign makes it easy to create amazing templates, with its handy drag-and-drop editor.
The biggest downside is that the automation features can be a little more complex to master on ActiveCampaign than on alternatives like Klaviyo or Omnisend.
Key Features:
- Omnichannel campaign builder
- Email, form, and landing page builders
- Sales and marketing automation
- Intelligent segmentation tools
- Predictive sending and site tracking
- Dynamic content support
Pricing
ActiveCampaign doesn’t offer any free plans. The cheapest plan starts at $15 per month for up to 1,000 contacts, a 10x contact send limit, and 5 actions per automation. More advanced plans start at $49 per month for Plus and $79 per month for the Professional plan. There’s also an enterprise option starting at $145 per month.
| Pros | Cons |
|---|---|
| • Exceptional selection of pre-built automation workflows | • Slightly high learning curve |
| • Advanced customer tracking and segmentation | • Limited options for landing pages |
| • AI-powered content generation | |
| • Built-in CRM technology | |
| • Excellent cart recovery system | |
| • Integrations with various ecommerce platforms |
7. Drip: Best for B2C Email Marketing
User Rating: 4.4 out of 5 stars on G2
Drip might not be the most advanced solution for B2B text messaging and email, but it’s a great tool for B2C-focused companies. Like many Klaviyo alternatives, Drip supports omnichannel communication with campaigns for SMS, email, social media, and on-site interactions.
What really makes this platform stand out, however, is its powerful segmentation and automatic split-testing capabilities. With these features, companies can easily update their strategies and customer profiles over time. That’s great if you need to stay one step ahead of changing market trends and customer expectations.
Drip is also very easy to use, with a convenient set of tools that make it simple to design automated email or conversational SMS marketing campaigns with drag-and-drop editors and templates. You can also design workflows with a range of triggers for abandoned carts, purchases, page views, and more.
Key Features
- Email, SMS, Web Push and Social Media marketing
- Open API access and integration
- Customizable automated workflows
- Intelligent dynamic segments
- A/B testing and analytics
- Behavior-based automation
Pricing
Although Drip doesn’t have any free plans, it promises a “transparent” pricing structure with no hidden fees whatsoever. Unfortunately, similar to Klaviyo, your pricing is based somewhat on your list size. Plans start at $39 per month for up to 2,500 contacts and unlimited email sends.
| Pros | Cons |
|---|---|
| • Comprehensive access to all features on every plan | • Limited SMS capabilities |
| • Visual workflow builder | • No free plan |
| • Dynamic segmentation | • No landing page builder |
| • Easy to use interface | |
| • Flexible integration options | |
| • Great deliverability rates |
8. GetResponse: Great for Boosting Conversions
User Rating: 4.2 out of 5 stars on G2
GetResponse is one of the more popular Klaviyo alternatives on this list, with a lot of similar features for email and different types of SMS marketing campaigns. It’s particularly great for content creators or ecommerce business owners in search of advanced automation tools.
With GetResponse, you can build comprehensive automated campaigns for different audience segments and even leverage AI to design and enhance your emails. There’s even an AI batch generator for creating landing pages, newsletters, and emails at once.
GetResponse makes it easy to build automated workflows with a drag-and-drop editor, such as workflows for cart recovery or behavior-triggered emails. However, you do need to splash out on a more expensive plan to access these features (alongside SMS and A/B testing).
Key Features
- Integrations with dozens of platforms
- Advanced segmentation
- Landing page and email builder
- SMS and web push notification support
- Excellent AI content creation tools
- Reporting and analytics
Pricing
Although GetResponse does have a free plan, you can only store up to 500 contacts with it and send up to 2,500 emails per month. Paid plans start at $19 per month for 1,000 contacts, and access to the newsletters and landing pages. SMS and A/B testing are only available on more advanced plans, which can cost hundreds of dollars per month.
| Pros | Cons |
|---|---|
| • Excellent AI content creation tools | • No SMS on beginner plans |
| • Visual workflow builder | • Higher tier plans can be expensive |
| • Plenty of integrations | |
| • Great conversion funnels and landing page builders | |
| • List automation tools | |
| • Support for social media ads |
9. SimpleTexting: Best Customer Support
User rating: 4.5 out of 5 stars on TrustPilot
If you’re interested in SMS marketing, and want to explore a few Textmagic alternatives, as well as alternatives to Klaviyo, SimpleTexting could be a good pick. Although this platform isn’t as advanced as options like Clerk Chat, it is very user-friendly, and reasonably affordable.
In the battle of Klaviyo vs SimpleTexting, the latter doesn’t offer any email marketing tools, but it does make it simple to create high-quality SMS marketing campaigns. You can even embrace two-way text messaging for customer service and conversational marketing.
SimpleTexting integrates with a variety of apps through Zapier, and gives users access to customizable opt-in forms and pop-ups. Where the company really stands out is with its fantastic 7-days-a-week live support. Customers often rave about how helpful and supportive the customer service team is on channels like TrustPilot.
Key Features:
- Mass messaging and two-way SMS
- High deliverability rates
- Advanced segmentation options
- APIs and Zapier integrations
- Opt-in forms and pop-ups
- Reporting and analytics
- Integrated security features
Pricing
The price you’ll pay for SimpleTexting varies depending on how many messages you need to send per month. Plans typically start at around $39 per month, with extra charges for advanced features and additional users.
| Pros | Cons |
|---|---|
| • Excellent customer service | • Limited scalability |
| • High deliverability rates | • No advanced AI features |
| • Access to opt-in forms and pop-ups | |
| • Great segmentation tools | |
| • Easy-to-use interface | |
| • Two-way messaging support |
10. AWeber: Best for Deliverability
User Rating: 4.2 out of 5 stars on G2
AWeber is another of the better-known Klaviyo alternatives on this list, offering small and mid-sized businesses access to landing pages, marketing automation tools, and solutions for building professional newsletters.
One of the great things about AWeber is how it streamlines your marketing strategy with AI-powered content generation tools and a drag-and-drop designer. Plus, you’ll be able to use the platform to create landing pages, and segment your audience into diverse groups.
AWeber also allows companies to automate email campaigns through pre-built journey templates, with lead magnets. The platform can also integrate with various ecommerce platforms and CRM systems. Unfortunately, if you’re looking for two-way texting for business users or advanced SMS capabilities, you’ll miss out with AWeber.
Key Features:
- AI content creator
- Behavioral triggers for automated campaigns
- Drag-and-drop designer
- Advanced segmentation tools
- Thousands of integrations
- A/B testing capabilities
Pricing
AWeber is free for users with up to 500 subscribers who only need access to basic tools. If you want more advanced features (and the option to send more emails), premium plans start at $15 per month, and increase depending on your number of contacts.
| Pros | Cons |
|---|---|
| • Excellent for building emails fast with AI | • No SMS capabilities |
| • Fantastic deliverability scores | • Many features are only available through integrations |
| • Wide range of integration | |
| • Intuitive split testing features | |
| • Advanced list segmentation |
11. Constant Contact: Best Klaviyo Alternative for Beginners
User Rating: 4.1 out of 5 stars on G2
If you’re looking for a solution that’s similar in a lot of ways to Klaviyo – but lacks the high learning curve, Constant Contact is a good choice. While you won’t get unlimited business texting capabilities with this platform, you can use SMS alongside email and social media.
Constant Contact makes it easy to create your own text message reminder service, send promotional SMS messages, and connect with audiences across multiple social channels. There are AI tools in the platform to help you craft more compelling messages and templates.
Plus, like most of the best Klaviyo alternatives, Constant Contact allows users to build comprehensive automated workflows with unique triggers. You can even access specialized tools for creating landing pages and monitoring event results.
Key Features
- Support for email, SMS, and social media
- Customer segmentation tools
- Drag-and-drop workflow builder
- AI content generation tools
- Automated lead scoring
- Landing page and form builders
Pricing
Constant Contact’s pricing is based on the number of contacts you need to reach. Plans start at around $12 per month for one user and a 10x contact list email send limit. There’s also a Standard plan for $35 per month, and a Premium plan for $80 per month. SMS credits do cost extra, starting at $10 per month.
| Pros | Cons |
|---|---|
| • Great AI content generation tools | • Extra fees for SMS marketing |
| • Easy to use interface | • Basic automation capabilities |
| • Multichannel marketing abilities | |
| • Event marketing features | |
| • Advanced analytics | |
| • SMS and social media support |
Discover the Best Klaviyo Alternative: Clerk Chat
All of the Klaviyo alternatives mentioned above have great benefits to offer companies in search of rich email and SMS marketing capabilities. The right option for you ultimately comes down to what your goals are for marketing automation and growth.
If you’re looking for the best way to take advantage of the potential that SMS marketing has to offer, Clerk Chat is the best solution overall. With tools for AI text messaging, SMS automation, and omnichannel communications, Clerk Chat has it all.
Not only can you build robust marketing campaigns with Clerk Chat, but you can use the platform for customer service and sales too. Plus, since Clerk Chat integrates with all the tools companies already use, from archiving systems, to collaboration platforms like Microsoft Teams, it’s easy to embed the platform’s features into your day-to-day workflows.
Discover the power of the world’s leading SMS platform for marketing, sales, and customer service today. Contact Clerk Chat, and start your free demo.
