How Can Field Service Companies Use RCS Carousels to Engage Customers?

Mobile habits have changed. Customers don’t want long phone calls or slow email exchanges when they’re booking service. They want fast, visual, interactive communication, right in their text inbox.

That’s what RCS (Rich Communication Services) delivers: swipeable carousels, videos, images, and clickable buttons inside native text messages. For field service companies, this means you can show services, guide booking, and confirm jobs, all without sending customers to a website or app.

What is RCS messaging and why should field service businesses care?

With RCS, you can send messages that include:

• High-res images and videos
• Swipeable carousels with multiple service options
• Clickable CTAs (book now, reschedule, pay invoice)
• Branded business profiles with your logo and colors
• Read receipts and typing indicators

For field service leaders, this means less back-and-forth and a smoother customer experience.

Make your service texts swipe-worthy

Show options, confirm jobs, and get paid. Right inside a message.

👉 Book a demo

What counts as “rich media” in RCS?

Rich media is any file type beyond plain text. In RCS you can use:

• JPG/JPEG/PNG – before-and-after service images
• GIFs – animated promo offers or safety tips
• MP4/WebM – short explainer clips, “how service works” demos
• MPEG/M4V – longer onboarding or instructional walkthroughs
• Carousels – multiple cards in one message, each with media, text, and CTA

Files stay clear and professional, perfect for brands that need credibility in every interaction.

How do RCS carousels work?

Each carousel is made up of “cards.” A card typically includes:

1. An image, video, or GIF
2. A header (e.g., “Choose Your Service Window”)
3. A short description (body)
4. A button CTA

Customers already understand swiping behavior from social media. That makes carousels feel natural inside their texting app.

Why are carousels a game-changer for field services?

Carousels turn a text thread into an interactive customer journey. For field service teams, this opens the door for:

• Service selection: Show lawn care, HVAC repair, or cleaning options side-by-side.
• Scheduling: Swipe through appointment slots and confirm with one tap.
• Upgrades: Offer add-ons like “air filter replacement” or “deep clean” visually.
• Education: Show before/after comparisons, safety checklists, or prep steps.
• Payments: Present invoice summaries with “Pay Now” buttons.

Instead of sending 5 plain texts, you can deliver one concise carousel that does it all.

Examples of RCS carousels in field services

Here are practical ways service providers are using RCS today:

HVAC & Plumbing:

• Show maintenance packages in a swipeable carousel
• Use GIFs to highlight “emergency service” availability
• Include video snippets explaining common fixes

Cleaning Services:

• Swipe through standard, deep, and move-out packages
• Add “Book Now” buttons under each option
• Show before/after galleries

Lawn & Landscaping:

• Seasonal promotions (“Spring Prep,” “Summer Care”)
• Carousel of design or maintenance packages
• GIF reminders for recurring service scheduling

Appliance Repair:

• Step-by-step prep checklist in carousel format
• Add CTAs for “Confirm Appointment” or “Request Technician”
• Quick FAQ carousel (“What to expect,” “How long will it take?”)

Which media type should you use in field service messaging?

• Static images (JPG/PNG): Before/after service, team headshots, equipment photos
• GIFs: Limited-time promo codes, animated reminders
• Short video (MP4/WebM): Service walkthroughs, customer testimonials
• Longer video (MPEG/M4V): Onboarding, compliance or safety instructions
• Carousels: Combine all of the above into one swipeable, branded experience

Does rich messaging actually drive results?

Yes—and here’s why:

• Higher engagement: Rich media feels familiar and interactive
• Fewer calls: Customers find answers inside the message
• Faster payments: In-message invoices and payment CTAs shorten billing cycles
• Reduced no-shows: Visual appointment confirmations are harder to miss
• Better insights: Track which service options get swiped and tapped

What questions do customers ask about RCS in field services?

• How do I confirm or reschedule my appointment through RCS?
• Can I pay securely inside the message?
• Will these messages work on my phone?
• What happens if my customer doesn’t have RCS?
• How do I know the message really came from the service company?

👉 Clerk Chat solves these. Learn more here.

Why field service businesses shouldn’t wait

RCS is the future of customer communication.

With Clerk Chat, field service teams can:

1. Build carousels in minutes with drag-and-drop templates
2. Automate reminders, scheduling, and invoicing
3. Track engagement analytics in real time
4. Scale messaging and incorporate AI agents.

Ready to make every service text swipe-worthy? Book a demo with Clerk Chat today.