The Los Angeles Rams recently became the first U.S. sports team to launch a marketing campaign using RCS business messaging. Their story, shared by Google here , highlights how a forward-thinking team is using rich, interactive messaging to deepen fan engagement.
At Clerk Chat, we were proud to partner with the Los Angeles Rams, Google, Verizon, and other carriers to bring this experience to life. From design to delivery, our platform helped reimagine what would have been a routine SMS blast into an app-like fan experience.
In this case study, we’ll share our perspective on how the campaign was designed, the results, and what we learned along the way.
Right place, right time
The campaign set out with a clear set of objectives:
- Increase fan engagement with team communications.
- Boost awareness of upcoming games and events.
- Drive ticket sales more effectively through mobile outreach.
This pioneering sports team saw RCS business messaging as an opportunity to create a concierge-like experience for fans - a richer, more interactive alternative to traditional texts. Instead of a plain message with a single link, fans could receive branded, app-like communications with carousels, buttons, and media that made it easier to explore and purchase tickets directly from their messaging app.
The organization chose the 2025-2026 season schedule release as the perfect moment to put this hypothesis to the test. Fan excitement peaks around the announcement, making it an ideal opportunity to compare next-generation RCS messaging against SMS.
Clerk Chat partnered with the Los Angeles Rams to run a controlled A/B test:
- SMS Control Group: a standard text with a Ticketmaster link.
- RCS Test Group: an immersive, interactive message delivered to RCS-capable devices and carriers.
Designing rich, interactive messaging
Clerk Chat’s RCS Template Designer made it possible for the Rams to quickly build and launch a rich messaging flow that matched their brand and maximized engagement.
Instead of a plain text with one shortened link, fans in the RCS group received:
- Verified, Branded Messaging: Messages came from an official Los Angeles Rams account, with name and logo visible in the thread.
- Rich Carousels: Swipeable game matchups, complete with visuals and dates.
- One-Tap Actions: Buttons for “Buy Tickets” or “Buy Suites” that took fans directly to the right Ticketmaster page.
Behind the scenes, Clerk Chat ensured interoperability across devices and carriers, verified the agent with Google, and configured UTM tracking so every click and purchase could be attributed accurately.
Measuring the impact
The campaign proved what’s possible when teams move beyond SMS:
- 60% increase in ticket sales
- 20% higher click-through rate
- 70% uptick in fan engagement
- Extremely low opt-out rates
Even more compelling, RCS consistently outperformed SMS across all fan cohorts, from highly engaged to previously disengaged. The richer experience didn’t just drive more sales, it helped re-activate fans who had stopped responding to texts.
Engagement across industries
The Rams’ campaign was more than a first in U.S. sports. It was proof that rich business messaging can transform how organizations engage their audiences.
At Clerk Chat, we’re proud to have powered this effort alongside Google and the carrier ecosystem. As RCS continues to evolve, we see even greater opportunities for enterprises to deliver interactive, trusted, and measurable communications that feel native to customers.
Read the full story on Google
