The YMCA of Northern Utah has been a cornerstone of community life for generations, offering programs that cultivate curiosity, resilience, and confidence in every child. With after-school programs, preschool, summer camps, and family events, the Y is dedicated to empowering youth while supporting parents with experiences that build a healthy mind, body, and spirit.
But keeping families informed across so many programs and locations is no small task. Parents want clear, timely communication about schedules, requirements, and daily updates. With more than 50 staff members using Clerk Chat daily, the YMCA uses between 20,000 and 30,000 messages per month, and during certain peak seasons, that number climbs to 40,000.
Helping parents and staff stay on the same page
The YMCA’s mission extends beyond the children they serve. It includes supporting parents and guardians with the information they need to feel confident, connected, and prepared. With Clerk Chat, the YMCA of Northern Utah is able to:
- Send timely updates about pickup and drop-off times, class activities, or what children need to bring to pre-school or camp.
- Empower parents to engage directly by texting to provide permissions, ask questions, or check in on their child’s day.
- Streamline front-desk support by using a shared phone number for FAQs and welcome desk inquiries.
Text messaging offers parents the peace of mind of instant updates and quick answers, while staff spend less time fielding the same questions.
Updates that reach everyone
Communication isn’t just about daily logistics. It’s about building trust. The YMCA of Northern Utah uses Clerk Chat’s campaign feature to send mass reminders and announcements for:
- Event invitations and RSVP reminders
- Payment and conference reminders
- Summer camp schedules and packing lists
- Special days, activities, and celebrations
Instead of juggling multiple systems, staff can manage all communication from a single platform, ensuring consistency and reducing missed messages.
By the Numbers
- 20K–30K messages used every month
- 40K+ messages during peak programs
- 50+ staff members connected through Clerk Chat
“Clerk Chat has been an absolute game-changer for our communication through incredible functionality with a wide range of features that have streamlined our workflows. On top of that, their support team is top-notch—responsive, knowledgeable, and always ready to assist which makes us confident in continuing to use Clerk Chat."
Chelsea Kauffman
Director of Engagement and Annual Gifts Director
YMCA of Northern Utah
That level of impact shows in the numbers: the YMCA relies on Clerk Chat for tens of thousands of parent communications each month.
Strengthening community through connection
Clerk Chat helps the YMCA of Northern Utah stay true to its mission: building strong kids, strong families, and strong communities. Parents feel more supported, children arrive prepared, and staff have more time to focus on their goal of creating positive experiences that help kids grow into tomorrow’s leaders.
