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Decode every SMS, MMS & RCS term

A free, continuously updated resource for business texting professionals.

    Featured article

    10DLC

    Learn what 10DLC means for business texting. Discover registration requirements, best practices, and how 10DLC improves SMS delivery rates for legitimate businesses.

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    Business texting terms

    A

    • Messaging Types

      A2P Messaging

      A2P messaging enables businesses to send automated texts to customers. Learn how Application-to-Person messaging works, compliance requirements, and best practices.

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    • Automation

      AI SMS

      AI SMS uses artificial intelligence to automate, personalize, and optimize business texting workflows and customer conversations.

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    B

    • Automation

      Bulk SMS

      Bulk SMS enables businesses to send thousands of text messages simultaneously for marketing, alerts, and customer engagement.

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    • Delivery & Routing

      BYOC

      BYOC (Bring Your Own Carrier) lets businesses connect their preferred telecom provider to messaging platforms like Clerk Chat.

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    C

    • Messaging Types

      Conversational Messaging

      Conversational messaging transforms one-way texts into two-way dialogues. Learn how businesses achieve 80% customer satisfaction through natural SMS conversations.

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    D

    • Numbers & Codes

      10DLC

      Learn what 10DLC means for business texting. Discover registration requirements, best practices, and how 10DLC improves SMS delivery rates for legitimate businesses.

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    L

    • Numbers & Codes

      Long Code

      A long code is a standard 10-digit phone number used by businesses to send and receive SMS messages at scale.

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    M

    • Messaging Basics

      MMS

      MMS (Multimedia Messaging Service) lets businesses send images, videos & rich media via text. Learn how MMS boosts engagement rates by 300% over plain text.

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    N

    • Numbers & Codes

      Non-VoIP

      Non-VoIP numbers are traditional mobile or landline phone numbers not tied to internet-based calling services like VoIP.

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    P

    • Messaging Types

      Promotional SMS

      Promotional SMS drives sales through targeted text offers reaching customers instantly. Learn strategies that achieve 19% click rates and 98% open rates for marketing messages.

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    R

    • Messaging Basics

      RCS

      RCS (Rich Communication Services) brings chat-like features to business texting with read receipts, typing indicators & rich media. The future of SMS messaging.

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    S

    • Numbers & Codes

      Short Code

      A short code is a 5-6 digit number used by businesses to send high-volume SMS messages quickly and reliably.

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    • Messaging Basics

      SMS

      SMS (Short Message Service) enables instant text messaging between phones. Learn how businesses use SMS for 98% open rates and customer engagement.

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    • Automation

      SMS Broadcast

      An SMS broadcast lets businesses send bulk text messages for alerts, promotions, or updates instantly to many contacts.

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    • Compliance

      SMS Compliance

      SMS compliance ensures business texting aligns with laws like TCPA and CTIA to protect user privacy and avoid penalties.

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    • Compliance

      SMS opt-in

      Opt-in is explicit permission for businesses to send text messages. Learn compliant opt-in methods that protect your business while growing your SMS subscriber list.

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    • Compliance

      SMS opt-out

      SMS opt-out lets customers stop receiving text messages instantly. Learn compliant opt-out handling that protects your business and respects customer preferences.

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    T

    • Compliance

      TCPA

      TCPA (Telephone Consumer Protection Act) governs business texting with strict consent rules. Learn compliance strategies that avoid costly violations up to $1,500 per message.

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    • Features & Tools

      Text to Landline

      Text to landline lets businesses send and receive SMS on their existing landline numbers, turning calls into conversations.

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    • Messaging Types

      Transactional SMS

      Transactional SMS delivers critical business messages instantly. Learn how automated alerts, confirmations & updates boost customer trust.

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