Decode every SMS, MMS & RCS term
A free, continuously updated resource for business texting professionals.
Featured article
10DLC
Learn what 10DLC means for business texting. Discover registration requirements, best practices, and how 10DLC improves SMS delivery rates for legitimate businesses.
Read full definitionBusiness texting terms
A
- Apple Messages for Business
Messaging Basics
Apple Messages for Business enables companies to interact with customers via the Messages app, offering support, appointments, and payments for seamless engagement.
Read more - Agentic AI
AI & Automation
Agentic AI empowers autonomous systems to reason, decide, and act independently, revolutionizing workflows with adaptive intelligence for enhanced business efficiency.
Read more - AI Agent
AI & Automation
AI Agents are autonomous systems that perform tasks independently, revolutionizing customer interactions by handling inquiries, follow-ups, and personalization at scale.
Read more - A2P Messaging
Messaging Types
A2P messaging enables businesses to send automated texts to customers. Learn how Application-to-Person messaging works, compliance requirements, and best practices.
Read more - AI SMS
Automation
AI SMS uses artificial intelligence to automate, personalize, and optimize business texting workflows and customer conversations.
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B
- Bulk SMS
Automation
Bulk SMS enables businesses to send thousands of text messages simultaneously for marketing, alerts, and customer engagement.
Read more - BYOC
Delivery & Routing
BYOC (Bring Your Own Carrier) lets businesses connect their preferred telecom provider to messaging platforms like Clerk Chat.
Read more
C
- Chatbot
AI & Automation
A chatbot is software that simulates human conversation via text or voice, automating interactions to improve customer support and engagement across channels.
Read more - CAN-SPAM Act
Compliance
The CAN-SPAM Act regulates commercial electronic messages in the US, setting standards for emails and certain texts to prevent spam and protect consumers.
Read more - Communication Protocol
Delivery & Routing
Understand communication protocols in business messaging. Learn how SMS, MMS, and RCS protocols work, implementation strategies, and optimization techniques.
Read more - Conversational AI
AI & Automation
Conversational AI powers natural interactions between machines and humans via text or voice, boosting customer service efficiency and personalization for superior engagement.
Read more - Conversational Messaging
Messaging Types
Conversational messaging transforms one-way texts into two-way dialogues. Learn how businesses achieve 80% customer satisfaction through natural SMS conversations.
Read more - Carrier Filtering
Compliance
Learn how carrier filtering protects mobile networks from spam while affecting legitimate business messages. Discover compliance strategies and best practices.
Read more
D
- Drip Campaign
AI & Automation
A Drip Campaign automates a series of targeted messages over time to nurture leads, fostering engagement and conversions through timed, relevant communications.
Read more - 10DLC
Numbers & Codes
Learn what 10DLC means for business texting. Discover registration requirements, best practices, and how 10DLC improves SMS delivery rates for legitimate businesses.
Read more
I
- Instant Messaging
Messaging Basics
Explore instant messaging fundamentals, from consumer apps to business platforms. Learn implementation strategies, security considerations, and best practices.
Read more
L
M
- Message Deliverability
Delivery & Routing
Master SMS message deliverability with proven strategies to ensure your texts reach customers. Learn key metrics, common obstacles, and optimization techniques.
Read more - MMS
Messaging Basics
MMS (Multimedia Messaging Service) lets businesses send images, videos & rich media via text. Learn how MMS boosts engagement rates by 300% over plain text.
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N
O
P
- P2P Messaging
Messaging Types
Discover how P2P messaging enables direct person-to-person communication for businesses. Learn implementation strategies and real-world applications.
Read more - Promotional SMS
Messaging Types
Promotional SMS drives sales through targeted text offers reaching customers instantly. Learn strategies that achieve 19% click rates and 98% open rates for marketing messages.
Read more
R
S
- SMS Carrier Lookup
Delivery & Routing
Learn how SMS carrier lookup identifies mobile network operators for better message delivery. Discover implementation tips and optimization strategies.
Read more - Sender Reputation
Messaging Basics
Discover how sender reputation impacts SMS delivery rates and customer engagement. Learn proven strategies to build and maintain high reputation scores.
Read more - SMS Gateway
Messaging Basics
An SMS Gateway bridges applications and mobile networks for seamless text messaging, enabling businesses to send and receive SMS efficiently for better customer engagement.
Read more - Short Code
Numbers & Codes
A short code is a 5-6 digit number used by businesses to send high-volume SMS messages quickly and reliably.
Read more - SMS
Messaging Basics
SMS (Short Message Service) enables instant text messaging between phones. Learn how businesses use SMS for 98% open rates and customer engagement.
Read more - SMS Broadcast
Automation
An SMS broadcast lets businesses send bulk text messages for alerts, promotions, or updates instantly to many contacts.
Read more - SMS Compliance
Compliance
SMS compliance ensures business texting aligns with laws like TCPA and CTIA to protect user privacy and avoid penalties.
Read more - SMS opt-in
Compliance
Opt-in is explicit permission for businesses to send text messages. Learn compliant opt-in methods that protect your business while growing your SMS subscriber list.
Read more - SMS opt-out
Compliance
SMS opt-out lets customers stop receiving text messages instantly. Learn compliant opt-out handling that protects your business and respects customer preferences.
Read more
T
- TCPA
Compliance
TCPA (Telephone Consumer Protection Act) governs business texting with strict consent rules. Learn compliance strategies that avoid costly violations up to $1,500 per message.
Read more - Text to Landline
Features & Tools
Text to landline lets businesses send and receive SMS on their existing landline numbers, turning calls into conversations.
Read more - Transactional SMS
Messaging Types
Transactional SMS delivers critical business messages instantly. Learn how automated alerts, confirmations & updates boost customer trust.
Read more - Two-Way Messaging
Messaging Basics
Two-way messaging enables businesses to both send and receive SMS, allowing real-time conversations with customers.
Read more
V
- Voice AI
AI & Automation
Voice AI enables machines to understand and generate human-like speech, facilitating natural voice interactions for improved customer service and accessibility.
Read more - VoIP
Numbers & Codes
VoIP (Voice over IP) lets businesses make phone calls over the internet instead of traditional phone lines.
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