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VoIP

[vɔɪp]

VoIP (Voice over Internet Protocol) is a technology that allows businesses to make and receive calls over the internet instead of using traditional phone lines. It’s flexible, cost-efficient, and often used in combination with SMS and collaboration tools.

Why VoIP matters

VoIP has become a core part of modern business communication. It reduces dependency on expensive hardware, supports remote work, and scales effortlessly with your team. Since it works over the internet, VoIP lets businesses route calls, track analytics, and manage conversations across devices.

Beyond voice, VoIP numbers are now used for SMS, video calls, and AI-powered messaging. This flexibility helps teams connect with customers wherever they are - whether they prefer to talk, text, or chat.

Platforms like Clerk Chat enhance VoIP numbers by adding secure texting, opt-in workflows, analytics, and AI. The result is a unified phone number that can handle voice, text, and automation all in one.

How VoIP works

Here’s how VoIP functions in a typical business environment:

  1. Voice is digitized – Your voice is converted into small data packets.
  2. Packets travel over the internet – These packets move through IP networks to reach the destination.
  3. Receiver gets the voice back – The packets are reassembled and played through a speaker on the other side.
  4. VoIP platform handles routing – Smart routing ensures your calls reach the right device or person.
  5. Optional integrations – VoIP platforms can integrate with SMS tools, CRMs, and AI assistants to streamline communication.

VoIP works across desktops, mobile devices, softphones, or desk phones - and is often included with collaboration suites like Microsoft Teams or Zoom Phone.

Best practices with VoIP

  • Use a reliable internet connection - VoIP quality depends heavily on your bandwidth and network stability.

  • Prioritize voice traffic - Enable Quality of Service (QoS) settings on your router to avoid call drops or delays.

  • Integrate with messaging tools - Pair your VoIP number with SMS platforms like Clerk Chat to offer a full communication experience.

  • Train your team - Teach staff how to use VoIP features like call forwarding, voicemail-to-email, or SMS replies.

  • Secure your system - Use strong passwords, VPNs, and encrypted services to prevent eavesdropping or unauthorized access.

  • Monitor usage and analytics - Track call volumes, durations, and outcomes to optimize staffing and performance.

  • Use softphones for mobility - Let your team make calls from laptops or mobile apps with their business number.

Real world examples

Common misconceptions

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