SMS blast

SMS blasting (also called SMS broadcasting) is the practice of sending one message to multiple recipients simultaneously through a business messaging platform. With Clerk Chat, you simply upload your contact list, compose your message, and send it to hundreds or thousands of customers instantly. The platform handles delivery timing, compliance requirements, and provides real-time analytics on open rates and responses. It's particularly effective for urgent announcements, promotional offers, appointment reminders, and event notifications.

Yes, SMS broadcasting is completely legal in the UK when done correctly. You must obtain explicit consent from recipients before adding them to your list, clearly identify your business in every message, and provide an easy opt-out method (typically replying "STOP"). UK businesses must comply with GDPR, PECR (Privacy and Electronic Communications Regulations), and the Data Protection Act, with fines reaching up to £500,000 for violations. Clerk Chat handles all compliance requirements automatically, including opt-in management, consent tracking, and regulatory reporting.

Clerk Chat supports unlimited* message volumes, from small campaigns of 100 messages to enterprise-level broadcasts reaching millions of recipients. Our platform uses direct carrier connections and smart routing to achieve delivery rates of 98%+ across UK networks. You can schedule messages for optimal delivery times, set up automated sequences, and track delivery status in real-time. We also provide detailed analytics showing delivery confirmations, read rates, and response metrics to help optimise your campaigns.

Healthcare sees excellent results with appointment reminders reducing no-shows significantly, while financial services use SMS for fraud alerts and account notifications that build customer trust. Retail businesses achieve high conversion rates with promotional campaigns, delivery updates, and abandoned cart recovery messages. Property management companies use broadcasts for maintenance notifications and rent reminders. Educational institutions find success with parent communications and emergency alerts. The key is sending relevant, timely messages that provide genuine value to recipients.

Absolutely! Clerk Chat allows extensive personalisation using customer data variables like names, account information, purchase history, and custom fields. You can create dynamic content that feels personal even when sent to thousands of recipients. Our platform integrates seamlessly with popular CRM systems like Salesforce, Microsoft Teams, Zoom, and Webex, automatically syncing contact lists and customer data. This means you can trigger personalised SMS campaigns based on customer behaviour, appointment bookings, or purchase patterns without manual intervention.

SMS blasting refers specifically to one-to-many broadcasting, where you send the same message to multiple recipients simultaneously. This differs from two-way conversational messaging, where customers can reply and engage in individual conversations. Clerk Chat offers both capabilities - you can send broadcast campaigns and then handle individual responses through our unified inbox. We also support RCS business messaging for richer content with images and buttons, automated AI responses for common queries, and advanced features like message scheduling, A/B testing, and detailed campaign analytics that go beyond basic SMS services.